Business Research Methods (MBA-II-AKU)
RESEARCH Research in simple terms refers to search for knowledge. It is a scientific and systematic search for information on a particular topic or issue. It is also known as the art of scientific investigation. According to Redman and Mory define research as a,” Systematized effort to gain new knowledge”. Some people consider research as a movement, a movement from the known to the unknown. According to Clifford woody, research comprises defining and redefining problems, formulating hypothesis or suggested solutions collecting, organizing and evaluating data, making deductions and reaching conclusions; to determine whether they fit the formulating hypothesis. OBJECTIVES OF RESEARCH • To understand clearly an observed phenomenon and explain its logic and reason for happening. • To get insights about the problem. • To find solutions for a problem. • To test existing laws or theories. • To develop new ideas, concepts and theories. • To test hypothesis o...