Marketing Management MBA 1(1)
The word Market is derived from the Latin word MARCATUS which means merchandise or trade or a place where business is conducted. Marketing is not only a place of exchange but an arrangement that provides an opportunity of exchanging goods and services for money. Core Concept of Marketing: According to Philip Kotler, every human being has endless needs and demands . There are many products which can satisfy human wants and demands. These wants and demands can be fulfilled by exchange of goods and services. Marketers try to increase demand by making products more attractive, affordable and easily available. Market is a place where goods and services exchanged. Marketing means all those activities that take place in relation to market. Hence, the marketing is a social process by which individual and groups obtain what they need and want through exchanging products and values with others. Definition Of Marketing: Marketing refers to perform...