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  Introduction:   The marketing concept come out in the mid- 1950s and challenged the proceeding concepts. For understanding the meaning of marketing, firstly understand the meaning of market. The word Market is derived from the Latin word MARCATUS which means merchandise or trade or a place where business is conducted. Marketing is not only a place of exchange but an arrangement that provides an opportunity of exchanging goods and services for money.   Peter Drucker , a leading management theorist, puts it this way – “There will always one can assume, be need for some selling. But the aim of marketing is to make selling super fulvous. The aim of marketing is to know and understand the customer so well that the product or services fits him and sells it. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or services available.”   Marketing is a ...